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April 2024

Narrative Sneak Peeks: What Are the Dominant UK Narratives About Other Animals?
This blog series will be sharing exciting insights from our ongoing narrative research at Animal Think Tank. In this post we discuss seven dominant…
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Animal Think Tank

February 2024

Crafting a Winning Story: Freedom to Marry
In this series, we’ll be analysing successful social movements and recent animal freedom campaigns from a narrative perspective. Let's begin with the…
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Animal Think Tank
"We are carnivores and have been for hundreds of thousands of years..."
Narratives of animal use according to the UK public: focus group analysis by Animal Think Tank.
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Animal Think Tank

December 2023

October 2023

How Do We Change Culture? On Cultural Strategy for Animal Freedom
Before we get started, what is culture?
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Animal Think Tank

August 2023

Momentum Organising: Lessons for the Animal Freedom Movement
Social movements usually lean towards one of two approaches to organising. The first, mass-protest organising, aims to galvanise a large…
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Animal Think Tank
How a Healthy Movement Ecology Can Help Us Win Animal Freedom
The health of the whole movement, with all its parts and the relationships between them, is vital to its success. This is what we call…
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Animal Think Tank
Grand Objectives and Strategic Milestones: Creating a Clear Strategy
Some social movements of the past have a clear, well understood end goal. This is certainly true for movements to overthrow dictatorships…
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Animal Think Tank

July 2022

Can Polarisation Help Drive Social Change?
Many mainstream campaign organisations shy away from engaging in radical, dramatic and subversive action because they are nervous about…
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Animal Think Tank

June 2022

How We Win — Our Theory of Change
How We Win
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Animal Think Tank

May 2022

Can Changing The Narrative Change Society?
Here at Animal Think Tank, we believe stories matter. Here’s why.
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Animal Think Tank
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