Very well-constructed post! The idea of appealing to shared values appears many times, and I agree it's essential. I get the impression that Pro-Animal Future has recently executed this with a decent amount of success in their Denver campaign, for example, and ticked a lot of the other boxes in this article. While they're far from the only promising initiative in today's animal advocacy space, it's a good example of an organization that I hope will influence others in their approach, as I had the impression that they moved the narrative in the right direction (probably because, as you recommended, they seemed to do a lot of message-testing, in particular through the Pax Fauna narrative study).
Thanks for your comment. Absolutely! We're big fans of the work PAF are doing and have been inspired by the great research they're doing, and how they're now putting that into practice. We need initiatives like this all over the world! Thanks for reading and engaging with our blog. We appreciate your insights.
Very well-constructed post! The idea of appealing to shared values appears many times, and I agree it's essential. I get the impression that Pro-Animal Future has recently executed this with a decent amount of success in their Denver campaign, for example, and ticked a lot of the other boxes in this article. While they're far from the only promising initiative in today's animal advocacy space, it's a good example of an organization that I hope will influence others in their approach, as I had the impression that they moved the narrative in the right direction (probably because, as you recommended, they seemed to do a lot of message-testing, in particular through the Pax Fauna narrative study).
Thanks for your comment. Absolutely! We're big fans of the work PAF are doing and have been inspired by the great research they're doing, and how they're now putting that into practice. We need initiatives like this all over the world! Thanks for reading and engaging with our blog. We appreciate your insights.
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