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JoA's avatar

Very well-constructed post! The idea of appealing to shared values appears many times, and I agree it's essential. I get the impression that Pro-Animal Future has recently executed this with a decent amount of success in their Denver campaign, for example, and ticked a lot of the other boxes in this article. While they're far from the only promising initiative in today's animal advocacy space, it's a good example of an organization that I hope will influence others in their approach, as I had the impression that they moved the narrative in the right direction (probably because, as you recommended, they seemed to do a lot of message-testing, in particular through the Pax Fauna narrative study).

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Harry Borgerhoff's avatar

Got mylk?

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