Animal Think Tank Newsletter

Animal Think Tank Newsletter

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Framing wins + strategic lessons | May–June Narrative Newsletter
Hope-based messaging, interspecies AI & new communication guides inside...
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How visual stories of animal freedom make messages more persuasive
A closer look at the research: Why does combining images of the 'dream' and the 'nightmare' work?
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Is our movement too focused on the 'nightmare' rather than the 'dream'?
A look at how our communications can shift the narrative from welfare to freedom...
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Narrative Change Newsletter // March-April 2025
Our bi-monthly summary of research, ideas and insights about changing the narrative for animal freedom...
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What can we learn from Big Animal Ag's narrative strategy?
While don’t have the industry's resources, we can learn from their playbook to build our movement's narrative power...
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Narrative Change Newsletter // Jan-Feb 2025
Our monthly summary of research, ideas and insights about changing the narrative for animal freedom...
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How do we tackle the 'meat is necessary' narrative?
Exploring how perceptions of 'necessity' shape attitudes towards the use of other animals - and what we can do about it...
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What can our movement learn from anti-tobacco campaigns?
While every movement is unique, there are common threads that run through all social justice issues – and lessons to be learnt from diverse campaigns...
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Should we stop asking people to "Go vegan"?
Is our movement's dominant slogan slowing our progress towards a vegan world rather than accelerating it?
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Is the way we're communicating our issue harming our cause rather than helping it?
How we frame our messages can sometimes hinder our efforts to build support for animal freedom in ways we're not fully aware of...
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What can the animal freedom movement learn from Black Lives Matter?
While every movement is unique, there are many common threads that run through all social justice issues - and lessons to be learnt from diverse…
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Narrative research sneak peeks: Trust in the RSPCA Assured scheme drops by a third after seeing undercover footage of Assured farms
Results from our latest nationally representative poll
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