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Where power lies in industrial farming – and how we can shift it
A strategic analysis of industrial farming of animals in the UK – and how the animal freedom movement can use it to drive change
Jul 24
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Animal Think Tank
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What can we learn from Big Animal Ag's narrative strategy?
While don’t have the industry's resources, we can learn from their playbook to build our movement's narrative power...
Mar 26
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Animal Think Tank
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Narrative Sneak Peeks: How to Mobilise a Movement
Tips for Exciting and Engaging Core Supporters in the Animal Freedom Movement
Jul 18, 2024
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Animal Think Tank
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How Do We Change Culture? On Cultural Strategy for Animal Freedom
Before we get started, what is culture?
Oct 16, 2023
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Animal Think Tank
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Momentum Organising: Lessons for the Animal Freedom Movement
Social movements usually lean towards one of two approaches to organising. The first, mass-protest organising, aims to galvanise a large…
Aug 17, 2023
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Animal Think Tank
How a Healthy Movement Ecology Can Help Us Win Animal Freedom
The health of the whole movement, with all its parts and the relationships between them, is vital to its success. This is what we call…
Aug 17, 2023
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Animal Think Tank
Grand Objectives and Strategic Milestones: Creating a Clear Strategy
Some social movements of the past have a clear, well understood end goal. This is certainly true for movements to overthrow dictatorships…
Aug 16, 2023
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Animal Think Tank
Can Polarisation Help Drive Social Change?
Many mainstream campaign organisations shy away from engaging in radical, dramatic and subversive action because they are nervous about…
Jul 12, 2022
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Animal Think Tank
How We Win — Our Theory of Change
How We Win
Jun 1, 2022
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Animal Think Tank
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