Animal Think Tank Newsletter

Animal Think Tank Newsletter

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Strategy

What can we learn from Big Animal Ag's narrative strategy?
While don’t have the industry's resources, we can learn from their playbook to build our movement's narrative power...
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Narrative Sneak Peeks: How to Mobilise a Movement
Tips for Exciting and Engaging Core Supporters in the Animal Freedom Movement
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How Do We Change Culture? On Cultural Strategy for Animal Freedom
Before we get started, what is culture?
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Momentum Organising: Lessons for the Animal Freedom Movement
Social movements usually lean towards one of two approaches to organising. The first, mass-protest organising, aims to galvanise a large…
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How a Healthy Movement Ecology Can Help Us Win Animal Freedom
The health of the whole movement, with all its parts and the relationships between them, is vital to its success. This is what we call…
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Grand Objectives and Strategic Milestones: Creating a Clear Strategy
Some social movements of the past have a clear, well understood end goal. This is certainly true for movements to overthrow dictatorships…
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Can Polarisation Help Drive Social Change?
Many mainstream campaign organisations shy away from engaging in radical, dramatic and subversive action because they are nervous about…
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How We Win — Our Theory of Change
How We Win
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